Some big companies have good people running the social media. dictionary.com and merriam-webster wield words like a sword on Twitter and handle people who need handling with loads of sass and humor. I love that. It reminds me of good poetry: lots of meaning wrapped up in few words.
I saw Netflix go after somebody who was complaining about the confusion of gender roles and identities after Netflix posted a pic. The Netflix response was something like, “Do you realize that is Jennifer Lopez?” That was a master stroke of economy of words and skilled humiliation. Loved it.