Monthly Archives: August 2018

ads and “prop”

I enjoy dissecting and paying attention to advertising to see if I can spot the manipulation involved, also to see if there is a surprise or special creativity to it, and finally just to ridicule it sometimes.
 
Mitsubishi has one on that I can make fun of.
 
Ad: “Don’t you want to test drive a Mitsubishi?”
Me: “Not at all.”
 
At least Mitsubishi doesn’t equate buying a car with love as most of the Subaru ads do.
 
The two most annoying ads for me right now are Anoro with that whiny Fleetwood Mac “Go Your Own Way” song, and Operation Smile “This Little Light of Mine” for being so cloyingly emotional.
 
Both Anoro and Operation Smile use sound processing that plays hell with 5.1 surround sound by making the ad swirl around the listener and even appear to come from another room, like some kind of voice throwing. It seems to be purposely disorienting to make an impression.
 
For me, analyzing advertising goes hand in hand with analyzing propaganda in the news.